The Influence of Media Consumption on Political Self-Efficacy
DOI:
https://doi.org/10.52575/2687-0967-2024-51-4-1056-1065Keywords:
political self-efficacy, media consumption, internal political self-efficacy, external political self-efficacy, regression analysis, European Social SurveyAbstract
The article examines the influence of media consumption on political self-efficacy, which is divided into internal and external aspects. The issue is justified by the importance of political self-efficacy for political participation, emphasizing its role as a predictor of behavior. The purpose of the study is to analyze the way media consumption affects citizens’ trust in political institutions responsiveness and perception of the ability to influence political processes. Using regression analysis of data from the European Social Survey (ESS11), we have found that media consumption is positively associated with internal political self-efficacy, that is, with confidence in one’s ability to understand and participate in political processes. But at the same time, media consumption is negatively connected with external political self-efficacy. The novelty of the research lies in its extensive coverage of data from more than 30 countries and the use of logistic regression models to analyze the relationship between media consumption and the two aspects of political self-efficacy. The findings support the theoretical assumptions that the influence of media consumption on internal self-efficacy and that on the external one are different in nature. This reveals important aspects for further research in the field of political communication and participation.
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