Development of digital political agitation: from Howard Dean to Donald Trump
DOI:
https://doi.org/10.52575/2687-0967-2021-48-1-249-258Keywords:
microtargeting, personalization, interactivity, election campaign, social pages, political bloggers, subscribers, political agitation, social mediaAbstract
The aim of this work was to highlight the changes in the methods of agitation, particular the use of social media in election campaigns. As the main method for writing the article, was used the case method. In particular, the election campaigns of several presidents of the United States of America. By examining the development of political groups in social networks, we can observe what is happening in real time. In the future, this could help identify groups of voters who vote based on the beliefs formed by social media, and better understand both the behavior of the electorate and the problems that motivate voters. The study of social media allows you to watch these processes online, while surveys and analysis in traditional media do not provide such an opportunity.
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